Apple's New Reservation Pass to Launch with iPhone 6 Release
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The Apple Store may not be best place to purchase the iPhone if you’re looking for top dollar on your trade-in of an older iPhone or if you want to talk with your carrier about your plan before making a purchase. If you’re looking for the best chance to get an iPhone 6 (especially the iPhone 6 Plus) on launch day then the Apple Store is your best bet as they’re likely to get the bulk of the inventory. Apple is adding convenience to the buying process by adding a new reservation system in tandem with the iPhone 6 launch tomorrow.